Whatsapp Business API

What You Need to Understand About the WhatsApp Business API

What is Whatsapp Business API?

Facebook introduced the WhatsApp Business API in August 2018 with the aim of helping organizations expand their business and improve their communication with users directly on WhatsApp.

The WhatsApp Business API enables businesses to:

Utilize WhatsApp chatbots for automated responses.

Send WhatsApp broadcasts to an unlimited number of users simultaneously.

Send automated notifications such as payment reminders and delivery updates via their own systems or CRM.

Obtain a verified WhatsApp Green Tick for their business account.

Manage multiple human-agent chats on the same WhatsApp mobile number.

As the WhatsApp Business API is just an API, Businesses will need to create their own dashboard for live chat, chatbot functionalities, and message broadcasting once they gain access to the Official WhatsApp Business API.

To address this requirement, we’ve developed Health Pro by Freecustomer. Our platform not only fulfills these essential needs but also offers a range of additional features tailored for the health sector, including an in-built WhatsApp CRM, a smart campaign manager, and API-based campaigns. This comprehensive solution empowers health organizations to optimize their WhatsApp communication strategy effectively.

What's the average approval time for the WhatsApp Business API?

Accessing the API involves an application process reviewed by Facebook. With the introduction of the WhatsApp Cloud API, direct access to the WhatsApp Business API via Facebook is now possible. However, utilizing the WhatsApp Business API typically requires a platform like Health Pro by Freecustomer to fully leverage its capabilities.

Health Pro by Freecustomer, as a Meta Business Partner (BSP), facilitates swift API procurement within 10 minutes at no cost. Furthermore, we offer the platform necessary for utilizing the WhatsApp Business API.

Click here to apply for the WhatsApp Business API.

Can a business have access to multiple WhatsApp Business APIs?

Yes, a business can procure multiple WhatsApp Business APIs for different departments in the business such as Finance, Sales, Customer Support, Procurement, etc. There is one thing to note here, all these WhatsApp Business APIs will be procured on different mobile numbers.

How to make the transition from WhatsApp App to WhatsApp Business API and vice versa?

Any phone number can be upgraded to WhatsApp Business API provided the number isn’t active on any of the WhatsApp Apps. So, if a number is registered on WhatsApp App and one needs to get the API on the same number, the WhatsApp Account must be deleted.

Note - If you don’t wish to use WhatsApp Business API, you can downgrade the number & restore it back to WhatsApp Apps.
​ Here is How you can Delete your Whatsapp Business App before Applying for the API:

1. Open WhatsApp
2. Tap More Options (three dots) > Settings > Account > Delete My Account
3. Enter your phone number in full international format and tap DELETE MY ACCOUNT
4. Select a reason for why you’re deleting your account in the dropdown
5. Tap DELETE MY ACCOUNT